MICE Tourism Explained: How Meetings, Incentives, Conferences, and Exhibitions Drive Economic Growth
Meetings, Incentives, Conferences, and Exhibitions (MICE) have become a specialized niche in the travel and tourism industry that focuses on organizing and hosting business events. As a significant driver of economic growth around the world, MICE tourism plays a crucial role in the hospitality and event management sectors, which is why we decided to give it a deeper look. This article offers an...