About Maximice Event Group
Maximice Events Group is the largest owner-managed Destination Management Company in Spain, founded in 2008 in Palma de Mallorca by German-Mallorcan duo Markus Müller (CEO) and Juan Miguel Caldentey (CEO). With 10 local offices and a core team of 35 specialists, the company delivers live, hybrid, and digital events across Spain under the tagline "German Engineering, Spanish Passion." The company holds TISAX® certification for information security and data protection — rare for a DMC.
The group operates through two specialised business units: MICE (incentives, meetings, team building, product presentations, congresses) and Automotive (car/motorbike launches, driving experiences, press and training events for clients including Mercedes-Benz, Porsche, Audi, BMW, Mini, and Ford). Local offices cover Mallorca (HQ), Ibiza, Barcelona, Madrid, Valencia, Alicante, Sevilla, Málaga, Marbella, and the Canary Islands, with area managers overseeing each region. Clients include Google, Carl F. Bucherer, BCD Meetings & Events, and Philips.