About Pure Switzerland
Since 2013, Pure Switzerland operates across Interlaken, Grindelwald, Bern and Gruyères, delivering private and group tours throughout the Swiss Alps and beyond. Founded by Sibylle, a native of Interlaken with deep regional expertise, the company provides inbound tour operations across multiple Swiss destinations.
The DMC offers private tailor-made car tours with personal local driver-guides, small-group roundtrips, and off-the-beaten-path itineraries. Cultural experiences include Swiss alpine cheese-making visits, chocolate factory tours, and UNESCO World Heritage city exploration in Bern. Itinerary planning services cover multi-day Swiss roundtrips and custom journeys designed to individual interests and travel styles. Private car transfers with local driver-guides complement the core tour offerings. A small team of experienced Swiss guides manages both individual day excursions from Interlaken and comprehensive roundtrips featuring bestseller routes across Lake Brienz, the Blue Lake, and charming village exploration. Multilingual driver and guide services support incoming groups across all served regions.