Braine Le Chateau, Belgium About The Friends
Since 1949, The Friends has operated across Braine-le-Château, Brussels, Sint-Martens-Latem and Wallonia, delivering corporate events and brand experiences throughout Belgium. The agency creates activations ranging from intimate formats to large-scale productions, positioning itself to handle both corporate and private mandates.
The Friends manages corporate event planning end-to-end, brand activations, experiential marketing campaigns, and incentive programmes. The agency provides audio/visual technical production, event design with creative direction and set concepts, gala coordination, VIP hospitality packages including sport and cultural event programming, and venue sourcing with on-site coordination. Named clients include APAQ-W, Bpost banque, Breitling, Bruxelles International and Chanel. The company's stated mission centres on creating "big bangs" for clients—generating moments that make brands and hosts stand out.
The Friends holds B Corp certification, reflecting accountability standards across environmental, social and governance criteria. The team operates at 11–50 staff, enabling direct oversight of event delivery while maintaining operational flexibility across multiple Belgian regions.