Lyon, France About Couleur
Since 1997, Couleur operates across Lyon and throughout France as an incoming DMC specializing in sports travel packages. The company pioneered all-inclusive supporter journeys to major sporting events at a time when travel packages around tournaments barely existed. Today it delivers VIP hospitality and group travel for Rugby World Cups, Six Nations Tournaments, Formula 1 Grand Prix races, and Moto GP events.
Couleur's service range spans corporate hospitality for professional clubs and tournament organizers, custom multi-day itinerary planning, hotel accommodations, and ground transfers. It manages team travel, sports tournaments, and training stages alongside CSE (works committee) events and celebrity marketing activations. The company has organized sports travel packages for seven Rugby World Cups and seven Football World Cups, plus five European Football Championships and 29 Six Nations Tournaments since inception.
A mid-sized team of 11–50 staff handles incoming France services, hotel bookings, and 3-day/2-night stays packaged as all-inclusive séjours or supporter-focused trips. Couleur also provides receptive services to travel agencies and group organizers across France.