About I amsterdam
I amsterdam runs cultural tours, group programs, and private visits across Amsterdam and the wider Amsterdam Metropolis. The organization guides residents, visitors, and businesses through the city's art, history, museums, and neighborhoods via art and history tours, museum visits, bespoke neighborhood guides, and scheduled group events tied to the city's festival calendar.
The company delivers itinerary planning for custom day trips and weekend excursions, plus incoming tourism services and visitor guides for both tourists and residents. Its group tour offering includes scheduled programs aligned with Amsterdam's events agenda. Private tours feature bespoke visits and neighborhood-specific guidance tailored to client needs.
I amsterdam operates as a public-private foundation dedicated to strengthening the reputation of the Amsterdam Metropolis among residents, visitors, and businesses. It is a member of the City Destinations Alliance. The organization maintains a mid-sized team of 51–200 employees based in Amsterdam.