About I amsterdam
I amsterdam runs cultural tours, group programmes, and private itineraries across Amsterdam and the broader Metropole region. The organisation guides visitors, residents, and business stakeholders through the city's art, heritage, and neighbourhood offerings.
The company delivers art and history tours, museum visits, and neighbourhood guides alongside scheduled group programs and festival coverage. Private services include bespoke Amsterdam visit planning and tips for individual travellers. I amsterdam also handles day trip planning, weekend guides, and seasonal recommendations, plus operates an inbound tourism information platform for the Amsterdam Metropole. Its role as a public-private foundation distinguishes it: the organisation strengthens the reputation of the Metropole among three distinct audiences—residents, visitors, and businesses—by curating and communicating the region's cultural assets.
I amsterdam holds membership in the City Destinations Alliance. The mid-sized team of 51-200 operates from Amsterdam, the company's headquarters.
