Palma De Mallorca, Spain About maximice events group
Since 2008, maximice events group has operated across Palma de Mallorca, Barcelona, Madrid, Seville, Valencia, Marbella, Ibiza, Bilbao, Tenerife and Gran Canaria as Spain's largest owner-managed DMC. The company manages MICE programmes, incentive travel, corporate events, product launches and team building activities through ten local offices, supported by on-site coordination across all locations.
The company delivers 360-degree event services spanning gala dinners, venue sourcing, accommodation, transfers and itinerary planning featuring scenic routes and custom multi-day designs. It handles product launches for automotive clients including Mercedes Benz, Porsche, Audi, BMW Mini and Ford, alongside driving experiences and press events. Corporate projects operate in German and English, managed on-brief, on-time and on-budget. Founded and led by Markus Müller and Juan M. Caldentey, maximice events group combines German engineering discipline with Spanish operational capacity.
The company operates a mid-sized team of 11–50 staff and produces live, hybrid and digital events for international clients.
