Stockholm, Sweden About Visit Sweden
Since 1902, Visit Sweden operates across Stockholm, Kiruna, Uppsala, Gothenburg and Malmö as the marketing authority for Swedish tourism. Government-owned and positioned as the hub for tour operators and destination management companies promoting the Nordic region, the company connects international partners with Swedish suppliers and regional contacts.
Visit Sweden delivers itinerary planning with sample packages and multi-day designs, private bespoke guided tours led by local experts, and group programs including familiarisation trips for travel professionals. The company manages cultural tours to UNESCO heritage sites and medieval festivals, culinary experiences focused on local ingredients, and regional wine tasting programs. MICE services include trade show coordination and the Swedish Workshop 2026, alongside incentive familiarisation trips for tour operators and travel advisors. Ground transportation, hotel and venue sourcing with room block coordination, and full receptive DMC services round out the offering.
The team of 11–50 professionals specialises in connecting international tour operators with destination partners across Scandinavia, providing ground support, accommodation coordination and transfers throughout the served regions.
