Basel, Switzerland About Basel Tourismus
Since 1890, Basel Tourismus has managed incoming tourism and group programmes across Basel and the broader Swiss market. The company operates receptive services for tour operators, with commissions between 10% and 20% on referrals, alongside custom itinerary planning and study trip organisation.
The DMC delivers guided group tours for 10–90 participants, including city treasure hunts from CHF 26 per person. Private tours span five audio routes through the Old Town, with 10% commission available. Cultural programming centres on art and museum tours, historical Old Town walks, and architecture experiences. Culinary offerings include FoodTour experiences from CHF 65 per person and chocolate tastings, each with structured commission models. Teambuilding services cover scavenger hunts, cocktail workshops, and competitive activities. Basel Tourismus also arranges accommodation through hotel bookings and the BaselCard guest card with integrated discounts, manages meetings and conferences, and provides business travel trade support.
The company operates with a team of 51–200 staff across its incoming, group, private, cultural, culinary, accommodation, and MICE divisions.
