About Visit Belfast
Since 1999, Visit Belfast has served as the official destination management organisation for Belfast City Region. Operating across Belfast and its surrounding region, the company delivers full destination management services to inbound event organisers, travel trade partners, and cruise lines seeking to do business in the city.
Visit Belfast operates across four key visitor sites: Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Services span incoming destination management, MICE support with business events promotion, custom itinerary planning for travel trade, cruise shore excursions via Belfast Cruise Hub, ground transfers through airport and station facilities, and on-site visitor coordination. The company sources venues through a network of 400+ industry partners across Belfast City Region and delivers visitor servicing through strong collaboration with public and private sector partners. This partnership approach defines the organisation's model for warm, authentic welcome delivery.
Visit Belfast operates with a mid-sized team of 11–50 employees. The company is classified in travel arrangements and functions as Belfast's destination marketing body, promoting Belfast City Region as a destination for leisure, cruise, and business events.