About Pure Germany
Since 2014, Pure Germany operates across Berlin, Vienna, and the Alps as a luxury inbound destination management specialist for Germany, Switzerland, and Austria. Founded by Helmut Kugler and Peter Huber—both experienced tour operators with decades of travel industry background—the company delivers end-to-end itinerary planning and cultural programming to discerning international clients.
Pure Germany handles tailor-made itineraries centered on art, music, architecture, and historical experiences. Services include private guided tours with exclusive access to cultural attractions and private collections, luxury transportation with professional drivers, and curation of five-star hotel partnerships. The company designs incentive and corporate group travel programs alongside bespoke leisure itineraries, with all trips built on individually customized specifications rather than fixed packages. Accommodation sourcing focuses on exclusive high-end venues aligned with client requirements.
The company holds Virtuoso accreditation as an approved DMC since 2017 and maintains membership across Virtuoso, Brownell, Travel Leaders Network, ensemble, Select Travel, and Serendipians. Pure Germany operates as a small, owner-managed team of 1–10 professionals.