Aviemore, UK About Wilderness Group
Since 2001, Wilderness Group operates across Scotland, Ireland, England and Wales as a receptive operator and ground handler for the UK and Ireland. The company delivers custom itinerary planning, private tours, trekking expeditions and cultural experiences across all four nations, supported by a team of 11–50 staff.
Wilderness Group offers bespoke guided tours led by its in-house network of over 100 qualified guides, alongside handpicked luxury accommodation and ground transportation. The company designs walking and hiking expeditions ranging from gentle to challenging activities, rich cultural tours grounded in heritage expertise, and multi-day itineraries tailored for families, couples and small groups. It also provides incentive travel programmes and team-building activities for corporate clients.
The company holds Green Tourism Gold Approved status and maintains memberships with Virtuoso, Pure Life Experiences, AITO, ABTOT and Active Travel Group. Its structure brings together three consumer brands—Wilderness Scotland, Wilderness Ireland and Wilderness England—unified under the Wilderness Group B2B offering for the travel trade.
